UK Energy Saving Day Fails

Apparently 27th/28th February 2008 was the UK's first "E-Day" energy saving day in which UK residents were encouraged to turn off unwanted electrical appliances for 24 hours.

Unfortunately the organisers forgot to tell anyone about the day with the net result being a slight increase in the amount of electricity drawn from the national grid (due to colder than usual weather).

To be honest even we at Earth Dream have only just found out about the day after the event - not that it would have made much difference, we turn off our lights and TV's already ;) - which just goes to show quite how badly publicised it was. Which is a shame as obviously quite a bit of effort has gone into the website at e-day.org.uk and it wouldn't have been much of a leap to convert some of that effort into some actual proactive PR (and no, Facebook pages don't count) so that people at least had a chance to take part in the event.

Hopefully they've learned their lessons and will make a proper fist of it next year.