BMW Efficient Dynamics "Thank You" TV Spot

While Audi still witter on about performance in every part and Mercedes don't seem too bothered about advertising on TV at all here in the UK at the moment BMW has stolen a march on it's German rivals in the environmental stakes with this TV spot thanking hills and stop signs amongst other things for providing opportunities for them to utilise their fuel efficient technologies.

With petrol prices in Blighty increasing at a rate of knots even people who can afford a new beamer are likely to be concerned about their ability to keep a thirsty car running so this campaign promising nearly 70mpg is bound to resonate.

Another Earth Dream

It isn't just us and Honda F1 who find ourselves having Earth Dreams, oh no. When perusing a free CD from the cover of UK periodical Metal Hammer we noticed a track by Austrian symphonic metal act Edenbridge who had a track featured from their forthcoming (debut?) album MyEarthDream.

The track itself is in the post-Evanescence female fronted classical influenced style popular with mainland European acts at the moment, and having not heard the rest of the album we here at the other earthdream aren't sure if there is any correlation between the message on this concept album and the agenda of our little corner of the web.

What does seem likely however is that with Edenbridge guitarist and keyboard player Lanvall listing Formula 1 motorsport as his hobby there is probably some influence from the Honda positive marketing initiative of the same name.