Moonlight – the energy saving nightlight - www.GuardianEcostore.co.uk

What happens when you combine fear marketing, economy marketing, science marketing with eco marketing to sell product?

You get a nightlight (apparently it helps you feel safer at night) that runs on extremely low power (it'll cost you 50p per year to run), is based on something developed by NASA...the eco message I guess is that it uses less power than your current night-light assuming you have one, but the triple whammy of other marketing techniques ensures that you need one even if you never knew it.

Stupid feckin' arses.

Moonlight – the energy saving nightlight - www.GuardianEcostore.co.uk